Engage Your Audience
Give more people a reason to care by engaging more effectively with your audience online. Increased awareness will always result in increased donations.
Use Conversion Rate Optimisation (CRO) to increase the opportunities for your audience to donate to your organisation
Increasing Charity Donations
Getting People On Board
Focus on making the donation process easy, compelling, and transparent. Highlight the impact of donations, use visual storytelling, and ensure your website is user-friendly and mobile-friendly.
- Place a “Donate” button clearly visible on every page, preferably at the top.
- Ensure the donation page is easy to navigate, mobile-friendly, and uses clear, concise language
- Offer multiple payment methods (credit/debit cards, PayPal, etc.) to make it easy for the audience to pay
- Offer a recurring payment option to take repeated smaller amounts, adding up over time
- Provide suggested donation amounts to guide donors and make the process feel less daunting
- The donation process should be quick and straightforward, minimising steps and distractions with as few steps as possible to complete the transaction.
- Show, don’t just tell. Use compelling visuals such as photos and videos of the people or animals your organisation helps.
- Share stories of individuals who have benefited from donations to create an emotional connection.
- Be transparent about how donations are used, demonstrating that funds are directed towards the cause.
- Use visual cues like progress bars to show how close you are to reaching donation goals.