Charity Website Budget Considerations
Budget Considerations
It’s rare that a website project involves just building a website alone.
Here are some other things you should consider as well as investing into developing a new website to ensure you get the most out of your project:
Domain Name
Every website needs a domain name – many domain names are already taken so it can be quite a challenge to find the best domain to suit your needs.
Website Hosting
Every website needs some space on the Internet for the website itself to be permanently located. There are varying degrees of hosting, usually separated by the amount of server performance needed to deliver your site as well as the amount of traffic that visits your site each month
Just as your website is:
www.yourdomainname.com
Your email will likely be:
anything@yourdomainname.com
It’s not uncommon for email and web hosting and domain services to get bundled together – but you’re actually best seeking expert advice about the right solution for each part to suit your unique needs
Website Technical Maintenance
Just like your smartphone needs regular updates and security tweaks, so does your website – it’s worth getting to grips with what’s involved here and if budget allows the best option is always to delegate this to your provider. We offer a range of Maintenance Care Plans to suit every requirement.
Website Content Maintenance
Once your website is live, it’s likely to change and get additions over time – make sure you’ve planned for this. Most modern website software allows for edits yourself, although it may be better to delegate this to an agency that can ensure that design and branding are always considered as new content is added to maintain a consistent professional image to your web presence.
Social Media Presences
It’s now pretty much an expectation of any audience that your organisation can be found on certain social media platforms. A gesture of a presence is not enough, these presences need to be actively updated and work in harmony with your website to deliver a single coherent message.
Newsletters
It’s likely your audience will want to keep up-to-date with your organisation, so a newsletter offers a cost-effective method of achieving this. But be careful as they can soon become a burden to maintain and letting down your audience can lead to disappointment or worse!
We offer newsletter solutions that are easy to maintain and populate with content that can be re-used and shared across other platforms to minimise the burden they can place on your organisation and maximise the results provided to your audience.
Website Marketing
Above all else, make sure you allow some budget to market your website once it’s live. Websites are rarely launched and instantly gain large volumes of visitors. This is usually a more gradual process to build visitors over time.
But a good agency will help you come up with a marketing plan to drive good traffic to your website that is likely to do what you’d like your audience to do!